🔍 Florida ad agency sues Twitter over new name: The X Factor Battle! 💥📢

An advertising agency based in Florida, X Social Media, has filed a lawsuit against Twitter, claiming that the social media company's new name infringes on its trademark of the letter X. X Social Media alleges that it has been using X as its identity since 2016 and holds a federal trademark for the name. The agency argues that Twitter's rebranding has caused serious harm to its business and is seeking to prevent Twitter from using the X name. This is the first case against Twitter's new name, but more are expected as hundreds of companies hold trademarks for the letter X, including Microsoft and Meta. X Social Media is also requesting financial damages from Twitter. Elon Musk, who has a fascination with the letter X, has used it in various ventures, such as PayPal, SpaceX, and Tesla's Model X.